Tasks for Tickets: Rock Corps

We all know that you have to give a little to get a little and it seems unfortunate that so much of the most genuine giving back done through volunteering goes unnoticed.  That’s why in 2005, Chris Robinson along with fellow entertainment industry friends Stephen Greene, Grady Lee, Haley Moffett, Toby Garrett, Paul Hunter and Noel Eisenberg started Rock Corps.  The international movement requires participants to “earn their ticket” by donating five hours of volunteer work to gain a free ticket to an exclusive concert put on by Rock Corps.  Past featured performers include Taio Cruz, Snoop Dogg, Rihanna, Kelly Rowland, Busta Rhymes, Nelly, Lady Gaga and Ludacris.  Since its inception, this project has spread from the U.S. to the U.K., France and Israel.

“RockCorps is an international movement of a growing number of live events, more than 60,000 volunteers and an audience of tens of millions who have heard the message that “Volunteering is cool.”

Pharrell Williams

Rock Corps spends between 12 and 16 weeks in the performance city prior to the concert, working with the local community to best serve their individual community service needs. Director Chris Robinson notes, “This project connects kids with different interests and from different walks of life and lets them experience volunteerism. While they may get into it for the free concert, the experience makes volunteering cool and 60% come back for more.” The unifying experience of every concertgoer taking part in a volunteer project brings a unique energy to the concert that brings volunteers, brand sponsors and performing artists back multiple times. The largest event to date was 15,000 concertgoers strong in Tel Aviv’s Bloomfield Stadium on May 30, 2010 and starred Rihanna.

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About Robot Films

Robot Films provides a creative portal for brands aiming to connect with wide audiences through youth culture. Founded by award winning director Chris Robinson in 1999, the company has become a leader in marketing through entertainment and sports, producing iconic music videos, commercials, features and product placement. Today Robot stands as a well-connected commercial collaborative with a distinct point of view, gleaned from deep roots in the music industry and sports figure access. Just ask artists such as Rhianna, Lady Gaga, Usher, Nas, Kanye West and 50 cent, and sports figures such as Derrick Rose and Rajon Rondo – the visionary work coming out of Robot is anything but mechanical.
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One Response to Tasks for Tickets: Rock Corps

  1. Pingback: Nothing Mechanical About the ROBOT FILM Blog « Fresh News

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