Now Robot may do work with a fair amount of celebrities, but there is something about being around not only the fastest human in the world, but the fastest human of ALL TIME that is bound to make anyone uniquely star-struck. Director Chris Robinson shot this spot with Jamaican three-time Olympic gold medalist Usain Bolt for international agency Droga 5, which has offices in New York, Australia and New Zealand. Robinson notes, “I enjoyed collaborating creatively on this spot. It is really rewarding to be allowed to take an initial idea and so something different and add to it.”
The spot features Bolt being caught in a mesmerizing moment with a beautiful woman, which ironically propels the speedy athlete into slow motion while the world around them continues on at a normal pace. The spot used a circular crane to get desired motion effects and will air in early 2011.