Chris Robinson Creates a Fantastical World for Nicki Minaj in “Moment For Life”

Drake and Nicki Manaj goin’ to the chapel

Just three days before Christmas 2010, Chris Robinson and his on-fire crew shot Nicki Minaj’s “Moment for Life” video featuring Drake.  Robinson personified a truly celebratory feeling at their larger than life mansion location in Beverly Hills.  Says Chris, “Our goal was to take the idea of classic fairy tales to always ending happily ever after and connect it with Nicki’s sentiment to have this, ‘Moment for Life.'”

Drake breathed his own creative vibes into the video by channeling his own personal experiences to create a realistic characters within the video.  “Both Nicki and Drake have great acting ability and I think they’re ready for some feature work,” says director Chris Robinson.

Check out the brand new video, which premiered 1/27 on MTV HERE.  To see more about the video on click HERE.


Director: Chris Robinson

DP: Crash

AD: Ev Salomon

VFX: Kroma

Colorist: Dave Hussey, Company 3


About Robot Films

Robot Films provides a creative portal for brands aiming to connect with wide audiences through youth culture. Founded by award winning director Chris Robinson in 1999, the company has become a leader in marketing through entertainment and sports, producing iconic music videos, commercials, features and product placement. Today Robot stands as a well-connected commercial collaborative with a distinct point of view, gleaned from deep roots in the music industry and sports figure access. Just ask artists such as Rhianna, Lady Gaga, Usher, Nas, Kanye West and 50 cent, and sports figures such as Derrick Rose and Rajon Rondo – the visionary work coming out of Robot is anything but mechanical.
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