Rik Cordero’s premiere of Nike’s “The World is Watching”

Posted on May 20, 2011 by Robot Films

Rik Cordero’s short documentary for Nike, “The World is Watching” recently screened at the Sunshine Cinema in NYC. The basketball documentary, narrated by legendary New York City filmmaker Spike Lee, features prominent teenage athletes competing in a New York City Basketball tournament called Battle of the Boroughs. The film revolves around the best up and coming basketball players in New York City who must live up to the expectations of their coaches, their families and their boroughs.

New York's Top High School Basketball Players

Nancy Mitchell (Actor), Rik Cordero (Director), Ryan Biazon (Producer), Seth Abrams (Actor)

Nancy Mitchell (Actor), Rik Cordero (Director), Lemon Anderson (Actor), Alex Wright (Producer), Seth Abrams (Actor)

Rik Cordero (Director), Sidiki Johnson (Harlem Player), Alex Wright (Producer)

About Robot Films

Robot Films provides a creative portal for brands aiming to connect with wide audiences through youth culture. Founded by award winning director Chris Robinson in 1999, the company has become a leader in marketing through entertainment and sports, producing iconic music videos, commercials, features and product placement. Today Robot stands as a well-connected commercial collaborative with a distinct point of view, gleaned from deep roots in the music industry and sports figure access. Just ask artists such as Rhianna, Lady Gaga, Usher, Nas, Kanye West and 50 cent, and sports figures such as Derrick Rose and Rajon Rondo – the visionary work coming out of Robot is anything but mechanical.

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