2011 BET Hip Hop Cyphers directed by Iren Sheffield

For the 4th consecutive year in a row, Iren Sheffield has directed the 2011 BET Hip Hop Cyphers.  Check out some of the clips from this years BET Hip Hop Awards Show featuring artists such as: Eminem, Ludacris, Busta Rhymes, B.O.B., Chris Brown, Tyga, Rick Ross and many others.

Click HERE to view the Cyphers

About Robot Films

Robot Films provides a creative portal for brands aiming to connect with wide audiences through youth culture. Founded by award winning director Chris Robinson in 1999, the company has become a leader in marketing through entertainment and sports, producing iconic music videos, commercials, features and product placement. Today Robot stands as a well-connected commercial collaborative with a distinct point of view, gleaned from deep roots in the music industry and sports figure access. Just ask artists such as Rhianna, Lady Gaga, Usher, Nas, Kanye West and 50 cent, and sports figures such as Derrick Rose and Rajon Rondo – the visionary work coming out of Robot is anything but mechanical.
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