“The DEWeezy Project” Documentary Online Release

Posted on December 14, 2012 by Robot Films

Check out the new Documentary “The DEWeezy Project” Directed by Iren Sheffield. This was a unique project in which Chris Robinson mentored 10 kids from the STOKED program through the process of making a commercial for the Mountain Dew and Lil Wayne campaign called “DEWeezy”. After weeks of production, countless immersive sessions, one epic shoot day and an even cooler 30-second commercial, the STOKED team’s journey to create the next DEW spot with Lil’ Wayne is finally at its end. Check out their experience from start to finish in the DEWeezy Documentary…and discover what it was like for 10 kids from New York to join forces with one of the world’s coolest brands and create something that shows the world “This Is How We DEW!”

click HERE to view the doc

About Robot Films

Robot Films provides a creative portal for brands aiming to connect with wide audiences through youth culture. Founded by award winning director Chris Robinson in 1999, the company has become a leader in marketing through entertainment and sports, producing iconic music videos, commercials, features and product placement. Today Robot stands as a well-connected commercial collaborative with a distinct point of view, gleaned from deep roots in the music industry and sports figure access. Just ask artists such as Rhianna, Lady Gaga, Usher, Nas, Kanye West and 50 cent, and sports figures such as Derrick Rose and Rajon Rondo – the visionary work coming out of Robot is anything but mechanical.

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