Check out Mountain Dew “The Spotlight” featuring Lil Wayne, directed by Chris Robinson for the DEWeezy campaign. Chris mentored 15 kids through the process of directing this spot. You can learn more about the process at www.deweezy.com
Click HERE to view the spot
About Robot Films
Robot Films provides a creative portal for brands aiming to connect with wide audiences through youth culture. Founded by award winning director Chris Robinson in 1999, the company has become a leader in marketing through entertainment and sports, producing iconic music videos, commercials, features and product placement. Today Robot stands as a well-connected commercial collaborative with a distinct point of view, gleaned from deep roots in the music industry and sports figure access. Just ask artists such as Rhianna, Lady Gaga, Usher, Nas, Kanye West and 50 cent, and sports figures such as Derrick Rose and Rajon Rondo – the visionary work coming out of Robot is anything but mechanical.